Privacy Policy

Effective Date: 18 October 2025

Auriela Essence (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information about you when you visit our website www.aurielaessence.com, contact us, or interact with our products and services.

1. Information We Collect

We may collect and process the following types of information:

a. Information You Provide

• Personal details such as your name, email address, phone number, and postal address when you make a purchase, subscribe to our newsletter, or contact us.

• Account information if you register for an account on our website.

• Payment details (processed securely via our payment partners — we do not store your card information).

• Communications you send to us, such as customer service queries or product feedback.

b. Information We Collect Automatically

When you visit our website, we may automatically collect:

• Usage data, including your IP address, browser type, device information, and pages visited.

• Cookies and similar technologies to enhance your browsing experience and analyse website traffic. You can manage cookies through your browser settings.

2. How We Use Your Information

We use your personal information to:

• Process and fulfil orders or service requests.

• Respond to your inquiries and provide customer support.

• Send updates, promotions, or newsletters (only if you opt in).

• Improve our website, services, and customer experience.

• Comply with legal obligations and prevent fraud or misuse.

3. Legal Basis for Processing (UK GDPR)

We process your personal data based on one or more of the following:

• Your consent (e.g., for marketing communications).

• To perform a contract with you (e.g., fulfil orders).

• To comply with a legal obligation.

• For our legitimate business interests, such as improving our services.

4. How We Share Your Information

We may share your data with:

• Service providers such as payment processors, couriers, and IT support partners who help us operate our business.

• Analytics and marketing providers (e.g., Google Analytics, Meta) to help us improve performance and reach customers.

• Legal authorities if required by law or to protect our rights.

We never sell your personal data.

5. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.

6. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you.

• Request correction or deletion of your data.

• Object to or restrict processing.

• Withdraw consent for marketing at any time.

• Request data portability.

To exercise your rights, please contact us at info@aurielaessence.com.

7. Security

We use appropriate technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access.

8. International Transfers

If we transfer your data outside the UK or EEA, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent mechanisms.

9. Cookies

Our website uses cookies to improve functionality and performance. You can learn more about our use of cookies in our Cookie Policy (available on our website).

10. Updates to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised “Effective Date.”

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Auriela Essence
Email: info@aurielaessence.com
Website: www.aurielaessence.com